During my time at Bettis Tarazi I had the opportunity to work on the creation of a new frozen yogurt brand together with interior design arquitect Monica Torrero.
The idea was to create small pink corners in the halls of office buildings where people can come down and grab a snack on the go. We chose a 50´s american dinner aesthetic and pastel colors to create a high contrast with the grey interiors of the buildings.
The keywords for the logo were creamy, delicious and fun. The logo was first hand sketched and then vectorized on Illustrator.
The result is a versatile logo that works in different variations of the color palette, both with a color or white background. The aplications were kept clean and simple, letting the bright colors stand out.
Here a picture of the first Wow! Yogurt cafe that opened in Panama in the summer of 2018. So proud to see this project come to life!