SIE Soluciones is a spanish company that provides IT support and marketing software for small businesses. In 2017 they launched a new line of digital products called Smart Solutions to help companies manage their marketing campaigns, accounting and security digitally.
During my time there I got in charge of the full re-design of the corporate website. It had to be simple, minimalistic and elegant, and enhance the nature of the product: simple, easy to use web aplications for the everyday business.
In order to make something complex such as digital aplications attractive to businesses, I chose a number of high quality and stylish images from Unsplash that would catch the attention visually.
After that, I designed a given structure for the product pages to create consistency across the site. The product page consisted of 5 parts:
-Hardware (if there was any)
-Training material (tutorials on video and pdf)
-CTA (try it for 30 days)
-Other related products
The first part consists of an image of how the aplication looks internally followed by a list of features of the software; then a description of the hardware, if that product needs any, followed by some training material such as video tutorials or pdf documetns; finally, a call to action to either try it 30 days for free or purchase it (Pruébalo, Comprar) and a small slider with related products.
During the whole project I worked closely with the developers making sure that the design was correctly implemented.