Fixer was a startup in Panama I had the pleasure to develop the identity for. The project consisted on building a digital platform offering plumbing, electricity and construction services. The idea was to develop an app so people could book a ‘fixer’ whenever they needed something to be fixed. Kind of like Uber, but with different kind of service.
The brand had to be elegant, profesional and trustworthy. With that in mind, I got the idea for this logo thinking about just any time my father would fix something at home. He would open his huge box of tools, choose the ones he would need for that specific job and put them in his pocket.
The logo represents just that, the three most important tools emerging from the Fixer’s pocket.
I used the same idea to add a bit of humor to the aplications, like the three tools emerging from the inside of the corporate envelope or from the uniforms’ pocket.